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Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.
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Learn the top 5 strategies to deliver effective growth.
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Explore Oracle Marketing
Marketing automation solutions for personalized B2B marketing
Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.
Featured Products
- Eloqua Marketing Automation
- CrowdTwist Loyalty and Engagement
- Unity Customer Data Platform
Data-driven campaign management for B2C marketing professionals
Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.
Featured Products
- Responsys Campaign Management
- CrowdTwist Loyalty and Engagement
Reach the right audience, in the right environment, and measure the impact of your campaigns for total success
Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.
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- Audiences
- OnRamp
- Contextual Intelligence
- Moat Measurement
Find out why Oracle Marketing is a Leader
Oracle is the only Leader in Forrester Wave™ for B2B Customer Data Platforms
Find out why Oracle is the only Leader.
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Oracle is a Leader in Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms
Find out why Oracle is a Leader for the 11th consecutive year.
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Explore Oracle Marketing industry solutions
Why choose Oracle Marketing?
01Unify and activate your customer data
Connect customer behaviors, transactions, firmographics, and demographics across the entire customer experience to make every interaction matter for each individual.
02Deliver relevant experiences in real time
Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter.
Personalize your B2C marketing campaigns
View the B2B Marketing interactive demo (2:29)
03Easily execute sophisticated marketing
Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.
04Increase customer loyalty and retention
Reward and engage your loyalty program members with highly personalized campaigns based on customer data, shopping behaviors, and preferences in real time.
Learn more about Oracle CrowdTwist Loyalty and Engagement
Customer story
Mazda Europe improves CX by personalizing each customer's journey
See how Mazda Europe uses Oracle Unity Customer Data Platform and Eloqua Marketing Automation to personalize and enrich each customer’s experience over time as they continue to engage, often over numerous channels.
Watch the video (1:56)
Oracle Marketing customer successes
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Learn why companies across all industries use Oracle Marketing to deliver timely, personalized multichannel customer experiences. Click on the logos to learn more.
Oracle Customer Excellence Award nominations
The Oracle Customer Excellence Awards recognize transformational enterprises across industries and roles. Submit your nomination by March 29.
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Resources
See what’s new in Oracle Marketing
Catch up on the latest in blogs, videos, product demos, events, and more from the Oracle CX team. See how we’re making every customer interaction matter.
- See what’s new in your update
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- See where analysts rank Oracle
- See our award-winning solutions
See why Oracle Marketing is a leader
Oracle CX goes beyond email marketing to deliver experiences tailored to each customer’s expectations in real time.
- See Oracle’s vision for CX (1:55)
- Explore analyst reports
See the comparisons
- Oracle Marketing vs. Salesforce
- Oracle Marketing vs. Adobe
- Oracle Eloqua vs. Pardot
- Oracle Eloqua vs. Marketo
Resources to help you get started
Explore Topliners for peer collaboration, information sharing, and needed tools. Ask questions, comment, and learn more about Oracle Marketing products and related technologies.
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Develop your skills
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption.
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Partnerships
- Oracle Consulting
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How can we help you?
- Contact global resources
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How marketing automation works
Marketing automation software makes it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels, including email, web, display, search, and social. By automating processes, the software makes marketing more effective.
How marketing automation works
Answers to popular questions
- What is marketing automation?
- Top marketing automation statistics
- What is digital marketing?
- What is mobile marketing?
- How to determine marketing ROI
The Oracle Playbook series
We've compiled the secrets to our people, process, and systems strategy. And we want to share them with you.
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Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 20 September 2023, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin
is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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