Vaquas Alvi on LinkedIn: Lactose Intolerance in Adults (LIA) (2024)

PakWheels.com & Gobi's Paints did you see this ad from 2021? Only after three years, in a sheer coincidence, Pak Wheels and Gobi released a Pakistan version of the same ad, with the same copy. No to plagiarism. https://lnkd.in/d2zqDqf2

Apple has withdrawn the ‘Crush’ spot for iPad Pro and apologised that the ad missed the mark. Ad Age received a response from Tor Myhren, VP of Marketing Communications at Apple, who said the ad was not meant to offend the creative fraternity but metaphorically wanted to convey that the iPad Pro can do all the creative work. Tor said, we are sorry.

Crush should be meaningful. Apple should learn or two from The Coca-Cola Company on how to use crush as a creative device to create something beautiful and worth remembering. The latest iPad Pro ad, Crush https://lnkd.in/dHzgCZsT was hugely ‘inspired’ by LG ( we all know what happened to LG phones; yeah it got crushed).What is that!

Irreverent? Bold?If it was not crazy enough for an Indian brand to have a Pakistani city named after its brand, this campaign has pushed the needle even further.Creative idea, music, acting, and then the ending with such a powerful line bring everything together. Take a bow, Enormous and Early Man Film.

17

1 Comment

Whatever you think kniht eht etisoppo, The world’s ‘bestselling’ book by Paul Arden, is the pinnacle of challenging the status quo in a crazy manner. Loved every line. This will make you think differently.A must read for everyone, especially those in advertising and communications.

15

2 Comments

People stand for those who stand for them. Dove’s recent campaign nudges people to celebrate Real Beauty than the one prompted by AI. It’s not easy to carry the legacy of the great movement on Real Beauty started by Ogilvy twenty years back, but the team at an independent creative agency, SOKO Brazil has done justice to the campaign. Well done, Felipe Simi and the entire team.

3

1 Comment

Oh, I so love blues. “Goodbyes are real. This is the end. Bye dear. Tara raraey. This isn’t goodbye bcos I know that we will be together again.”Coca Cola, and Ogilvy, simply magical. Islam ElDessouky, andSamira Ansari, WOW.

32

FP7 McCann hijacked football content with millions of views already to give a ‘ballsy self exam’ on Testicular Cancer. Raising awareness about cancer self-checks where possible is crucial as early diagnosis and treatment can save many lives.Brave work Federico Fanti by your team. Congratulations.

1

1 Comment

Aa’ha!The Coca-Cola Company, Kraft Heinz, KitKat Chocolatory, IKEA Nike, and Colgate-Palmolive are the icons of great creativity. They are brave brands led by braver teams.If you have a idea big enough, pitch it to these brands. There are more chances they will embrace it and find a market to run it. Learn about these iconic brands, view their communications, understand their tone of voice, and find a powerful insight that gives an aa’ha moment. #creativity #ideas #proactive

2